the lifechanging agency.
You can be a follower or you can change the world. You can be good or you can be extraordinary. At CDMP, our sole purpose is to be a global, lifechanging, healthcare advertising agency. We are for those who want to make a meaningful difference, whether it’s launching a first-of-its kind lifechanging brand or seeking a lifechanging career. Come join us. We make lifechanging happen.
breakthrough therapies need unconventional thinking.
First-of-their-kind therapies are upending how we treat diseases. Gene therapy, cell therapy, and precision medicines are moving from what was once only imagined, to now being possible. There are no playbooks for building these kinds of brands. No predecessors to follow.
They present new challenges—strategic, clinical, and operational—that require a different approach. And a different kind of partner. At CDMP, we have assembled a multidisciplinary team of experts with the experience and tools to help clients navigate the challenges and curveballs a lifechanging brand will face.
our lifechanging clients.
We are honored to partner with national and global brands and marketers that are leading the way into the future of health.
our lifechanging work.
An insight sparks an idea that lights a fire of possibility, and suddenly everything changes. Explore our lifechanging work.
SunDefy the Laws of Psoriasis
SK Life ScienceEpilepsy Captives
BioMarinHemDifferently
SK Life ScienceWhen’s a Good Time to Have a Seizure?
SK Life ScienceVirtual Conference Booth
SK Life ScienceFight for Zero
a lifechanging company.
You don’t come to CDMP to work. You come here to grow, learn, teach, and flourish; you come here to rise up and to raise others; you come here to inspire and be inspired. And you do it all under the umbrella of our core agency values: Substance, Style, Conviction, and Grace. It’s what sets us apart and what will set your career on fire.
our lifechanging leaders.
Craig Romanok
President
Whether it’s a cheery hello in the hallways or the contagious enthusiasm he brings to meetings, Craig Romanok breathes life and energy into the agency. With his unparalleled commitment to all things CDMP, he’s sure to get involved wherever and whenever he can, especially if it’s for the sake of changing lives for the better.
It’s a marvel to watch Craig at work. Part magician and part brand innovator, Craig sees challenges, rather than problems. He sees opportunities to improve the experience and make incredible things happen. With a keen understanding of market categories, audiences, and the latest digital channel technologies, he translates his knowledge into relevant and thought-provoking ideas and strategies for his clients.
see moreCraig has been known to take work home. That is, the standards he applies to his own life—constantly changing for the better and living a vision of change, growth, and evolution—are the same standards he envisions for the brands under his stewardship. That’s exactly the kind of guy you want on your team!
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Gretchen Eberhart, MD
EVP, Director of Strategic Services
Endocrinologist Gretchen Eberhart puts her clinical background to work providing medical expertise to the agency and our clients. A self-professed data geek, she gets excited about finding nuggets of information that will be meaningful to our customers. She's just as passionate about finding a deep insight that aligns a brand with a customer’s need. That’s why CDMP’s lifechanging strategic process is Gretchen’s main jam.
see moreBefore joining CDMP, Gretchen worked at Interlink Healthcare Communications as a medical director. And before that, Gretchen practiced general endocrinology at the University of Pittsburgh. Her academic background includes completing a residency in internal medicine at Yale-New Haven Hospital and a fellowship in endocrinology at Massachusetts General Hospital. Gretchen has published in the area of adipocyte insulin resistance.
When not in the office or immersed in the data, Gretchen can often be found singing—in the shower and in a chamber chorale. Gretchen is a huge football fan, and is particularly proud of having won the CDMP fantasy football league in 2017. When not singing or watching football, Gretchen hangs out with the world’s cutest dogs, both of whom happen to live with her.
Gary Scheiner
EVP, Executive Creative Director
Gary Scheiner has had a pretty fulfilling career so far. His first commercial ran during the Super Bowl. He launched several new car brands for GM, a wine brand for Kraft, and The Michael J. Fox Foundation hand-in-hand with Michael J. Fox. He’s worked with A-list celebrities, Grammy-winning musicians and Academy Award-winning directors. He even recorded a Beatles song in Abbey Road Studios, using the same Hammond B3 organ that Paul McCartney played in the original track. (That was cool!) But of all the amazing experiences and opportunities in his career, he’s most excited about where he is right now–in healthcare, with its new advancements in technology and its life-changing products and services.
see moreWhat gets Gary going every day is the opportunity to create something new and knowing that the work he does now could actually change someone’s life pushes him harder and farther. Feeding off of meaningful, differentiating insight and the energy of his teams, Gary is quick to recognize the germ of an idea hidden in a line of copy or visual expression. And when he does, he pounces on it, draws it out into something big and expansive, and turns it into something that usually makes clients, and award juries, smile. It makes him smile, too.
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Deb Goldberg
EVP, Director of Client Services
Deb Goldberg has a passion for high-science with more than 20 years of experience in the healthcare sector. She is an artist in her craft—expertly integrating science, creative solutions, and passion for patients to the benefit of her clients. She skillfully creates an atmosphere of enthusiasm, motivating her teams and inspiring unique and innovative solutions. To Deb, every challenge is an opportunity to learn. Her optimism, legendary organizational skills, drive for success, and straightforward and warm communication style make her a natural team leader and trusted agency partner.
see moreHer extensive background spans a number of categories and disease states including oncology, hematology, women’s health, neurology, cystic fibrosis, ophthalmology, pain relief and various OTC products. When Deb is not working, she and her family love to travel—especially to snowy destinations to hit the slopes.
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